What the Truck? This Volvo Stunt Wants to Get Truckers Talking

To build buzz for its new VNL line of long-haul semi trucks, Volvo Trucks stripped a model of all its brand markers and parked it at a high-traffic rest stop with no context except the hashtag #WhatTheTruck. For its first campaign as Volvo Trucks’ agency of record, North Carolina-based shop Baldwin& hid mics and cameras…