30-Second Ads Are Finally Evolving Thanks to GroupM’s Ad Innovation Accelerator

TV Advertisers can finally take a break from traditional 30-second ad breaks. Today, GroupM, WPP’s media investment group, announced the launch of its Ad Innovation Accelerator, a program focused on evolving traditional ads and creating more engagement between advertisers and audiences. “We want to make sure that we’re positioning clients for success in this space,…