Behind the Pop Culture Roots of Pepsi’s Modern Retro Redesign

Blame Pepsi for the plot of Home Alone. Each holiday season, a new generation of viewers watches McCaulay Culkin’s Kevin McCallister fume as his bed-wetting cousin Fuller shotguns a 1990-vintage can of Pepsi just before they’re supposed to share sleeping quarters. When Kevin’s brother Buzz eats the last slice of cheese pizza, Kevin flips out…