3 Ways Fandom Is a Marketer’s Superpower, According to Experts

Brands whose marketing strategies overlook fandom communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at the ADWEEK House in Cannes. Michael Sugar, the CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, the vice president and CMO of McDonald’s Canada, and Stephanie Fried, the…