As commerce media explodes, and brands and retailers navigate shifting relationships, marketers face new challenges in breaking down silos and aligning measurement. At the Cannes Lions Festival, brand marketers from Clorox, General Mills and Sanofi joined connected commerce platform Stackline and ADWEEK’s editor-in-chief Ryan Joe to discuss how they’re reaching consumers amid that changing landscape….
Ad verification firm DoubleVerify is trying harder to explain to the industry what it does. At the Cannes Lions Festival, the firm announced the DV Transparency Center, a hub containing written articles and a webinar series explaining DV’s tech and industry hot topics, like made-for-advertising (MFA) sites, social media measurement and brand safety, and fraud….
The incumbent is Trouble Maker.
Ogilvy London and Adam and Eve/DDB in running for two awards each.
French agency group’s moves come ahead of possible stock market float.
CANNES, France–Havas is the latest of the Big Six holding groups to bet big on AI, announcing plans to invest over $400 million in the tech over the next four years as it gears up to split from parent company Vivendi. The end goal is for Havas to float on the stock market, returning to…