Ineos launches global campaign for Grenadier 4×4
The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.
Agency Vacation Proudly Launches During Pride Month
New agency Vacation made a conscious decision to launch during Pride Month. The queer- and Latina-owned full-service agency wants to upend regular agency conventions with a unique approach designed to uplift the communities it aligns with. While plenty of new agencies claim to be different, Vacation has carved out a niche, structuring its business objectives…
Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
Subscription technology platform Zuora has acquired artificial intelligence firm Sub(x), the company announced today. According to CEO Tien Tzuo, this tie-up will enable Zuora to use AI to enhance its paywall offering. The financial details of the transaction were not disclosed. Sub(x)’s 10-person staff will join Zuora as part of the deal, which is expected…
Wacl calls on industry to measure representation of women in advertising
The ‘RepresentMe Pledge’ was announced at the Cannes Lions International Festival of Creativity today (18 June).
Mastercard, Instacart, Dstillery Discuss How Companies Can Finally Quit Invasive Data Practices at Cannes
The advertising industry has been saying that it will shift toward more privacy-oriented approaches for years, but many marketers still use invasive paradigms to try to extract as much data from users as possible, executives from Mastercard, Instacart and Dstillery shared at the ADWEEK House at Cannes Lions. “I think when the adtech community talks…
German Doner Kebab brings doners out of the darkness in first work by Lucky Generals
Kebab chain seeks to go upmarket after appointing Lucky Generals last year.