Pernod Ricard picks agency for €100m media account
Pitch consolidated 15 markets, including the UK.
3 Key Takeaways From Brian Wieser’s 2024 U.S. Ad Growth Forecast
U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser, an advertising industry analyst and founder of the consultancy, Madison and Wall. Wieser, who earlier this year forecast a slightly lower growth rate of 5.6%, acknowledges the market is growing better than previously expected. Wieser expects total advertising spend…
AEG begins search for naming rights partners at two London venues
AEG seeks partner brands for the Hammersmith Apollo and Olympia London.
Financial Times campaign invites adland to ‘reach our readers’
Campaign is first work since the Financial Times started working with creative agencies on a project basis.
AI Startup Perplexity Drops Hollywood-Caliber Fake Movie Trailer as Its First Ad
Perplexity, a generative artificial intelligence startup with a $1 billion valuation and a big-swing mentality, launched its first paid marketing campaign during tonight’s high-profile National Basketball Association Finals. The seven-figure media buy–during a tentpole broadcast that draws sizable audiences and blue-chip brands–aims to plant Perplexity’s flag with mainstream America in the burgeoning tech space. While…
BENlabs Names New CEO and Lays Off Half Its Staff After Failed AI SaaS Experiment
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company’s new CEO Ted Sheffield, and it…