Retail media adspend predicted to hit over $150bn in 2024
On track to outpace 2023’s 13% growth, retail media is enjoying significant investment from advertisers and e-commerce giant Amazon is set to reap the rewards.
JanSport Ads Mine Gen Z’s Everyday Lives for Comedy Gold
Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life–functional, ubiquitous and essential. But what brand today wants to be on the receiving end of the sick burn, “ya basic,” even if it’s true? JanSport, a legacy company in a jam-packed commodity category, has decided to lean…
Premier Inn ad flags up guests’ diversity from families to cosplayers
Campaign, created by Leo Burnett UK, spans TV, cinema, digital and social.
Euro 2024 round-up: Watch the ads
Campaign takes a look at the ads around this summer’s international football tournament.
Dentsu Creative Eyes Global Growth With the Elevation of Abbey Klaassen and Phil Gaughran
Dentsu Creative’s U.S. CEO Abbey Klaassen and Phil Gaughran, who leads global business strategy for Dentsu Creative and Dentsu Americas, are expanding their roles in the interest of creating a cohesive global brand. They aim to grow Dentsu Creative’s international creative products and offerings and attract more business, amid a recent winning streak that includes…
Sofology appoints creative agency after five-way pitch
TBWAMCR succeeds The Corner, whose relationship with the client switched to a project basis last year.