RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text
Category will encourage ad industry to write image descriptions for the visually impaired.
Elon Musk’s Advertiser Apology Tour Begins at Cannes
Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology officer of X (formerly Twitter) is at the Cannes Lions Festival this week on a mission to win back advertisers after many fled the…
ASA upholds Unilever complaint that ‘Mynx’ ads by rival denigrated Lynx brand
Watchdog said case shone light on how companies should be wary of discrediting rivals.
Disney Is Courting a New Group of Advertisers It’s Betting Could Drive Billions In Revenue
Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with competitive ad offerings. But at the Cannes Lions Festival, Disney took a major step towards making its streaming ad inventory more available to a wider…
Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads Via Its DSP
Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of their ads based on real-time insights, making them more relevant. And early tests show that it’s driving results. “There are 205 million logged-in users that…
Müller special build features super-strong Declan Rice
The work centring on the footballer was created by VCCP and Girl & Bear.