Above & Beyond appoints ECD from Wieden & Kennedy
Joe Bruce has led the Wieden & Kennedy Nike account for two-and-a-half years.
Sports Direct gets football fever in Euro 2024 spot starring Ian Wright
The 40-second ad was created by Mox London.
ISBA asks UK’s top advertisers to review CRR
Deemed ‘obsolete and unnecessary’ by Kelly Williams, ITV’s managing director of commercial, the way TV trading works could be up for review.
Can AI Replace Humans for Market Research? This Firm Is Doing It
Many chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Making it happen, however, can be difficult–especially in the business-to-business category, which targets a more select group of individuals than business-to-consumer. Assembling focus groups takes time. Getting business leaders to fill out surveys can be expensive. Obtaining…
15 Campaigns That Award-Winning Creatives Think Will Snag Cannes Lions Awards
Ahead of the 2024 Cannes Lions festival, ADWEEK asked creatives who have either won a prestigious Cannes Lions Award or served on a jury at the event to give us their picks for creative they think will win this year. The picks ranged from spots that ran on advertising’s biggest stage–the Super Bowl–to fantastic films…
Cannes Lions 2024 live blog: all the award winners and festival news
The latest updates from the International Festival of Creativity.