Pinterest is celebrating the many ways the platform delivers inspiration with a quirky and visually stunning 2024 brand campaign. Developed in-house, the campaign features a trio of films that use fantastical imagery to illustrate real consumer use cases. “Find Your Aesthetic” is a riff on Alice in Wonderland where a woman tumbles down a rabbit…
Starbucks is launching its own production studio, Starbucks Studios. The studio, according to a statement on the brand’s website, will “produce original entertainment and tell stories that deepen connections and spark conversations.” Starbucks is launching the studio in partnership with Sugar23, a media company founded by Oscar-winning producer Michael Sugar that specializes in connecting brands…
In the UK, the campaign stars Chelsea and England footballer Lauren James, writer Shaquille Keith and Trainspotting actor Ewen Bremner.
Brand completes closed review between PHD and EssenceMediacom X.
Just nine months after hitting the market, TikTok’s in-application shopping tool is giving online beauty retailers a run for their money. TikTok Shop is now the ninth-largest beauty and wellness ecommerce retailer in the U.S. market and the second-largest in the U.K. market, according to data from Dash Hudson and NielsenIQ. It has blown past…
Yahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. Only it’s adding a welcomed dose of transparency. This is the latest update to its AI engine, Yahoo Blueprint, launched in December 2023, which includes features like media buying recommendations in Yahoo’s demand-side platform. Blueprint Performance…