Cannes Contenders: McDonald’s
Campaign has selected McDonald’s viral hit among the tricky-to-please Gen Z crowd.
Former M&C Saatchi chiefs launch global agency MSQ Sport + Entertainment
Private equity-owned MSQ backs new shop.
GroupM predicts more than two-thirds of ad revenue will be ‘AI-enabled’ in 2024
WPP’s media investment arm also expects machines to generate more than 10% of total ad-supported content within five years.
Media Smart and AA launch campaign on political ads
Campaign was created in eight days following announcement of snap general election.
Apple unveils AI game plan, including ChatGPT integration
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
Apple Finally Jumps Into the AI Race With OpenAI Deal
Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI. The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday. The long-awaited deal brings ChatGPT into Apple’s offerings, including its Siri voice assistant and writing tools. Siri will ask for user…