As the 2024 Cannes Lions International Festival of Creativity approaches, Campaign looks at which UK entrants last year were most successful at turning shortlisted entries into prizes.
Fox isn’t giving up on linear TV anytime soon. What’s happening: Today, Fox Networks announced that it’s utilizing DatafuelX to provide optimized data-driven linear (DDL) media plans. Why it’s happening: DatafuelX, which utilizes analytics and technology for multi-currency, cross-platform solutions, noted that Fox will leverage its full-service SaaS platform, M3, to provide DDL media plans…
The campaign was created by Saatchi & Saatchi.
Creature London won Jose Cuervo’s creative account in January.
Ahead of Cannes Lions, Campaign is showcasing pictures from industry leaders that represent their most memorable Cannes moments. Ana Balarin, chief creative officer of Wieden & Kennedy London, shares her snapshot.
Spotify unveiled its largest global marketing campaign since 2023’s Wrapped, with a similar message about the intensely personal relationship that many users have with the platform. Like the nine-year-old Wrapped, the new campaign, “My Spotify,” is personalized and rooted in insights from the platform’s own data. The ads feature real fans and highlight their unique…