Cannes Contenders: The V&A
Campaign selected this series of press and out-of-home ads tapping into people’s niche interests.
Is the growth of retail media squeezing brand budgets?
As retail media continues to be adopted by major retailers, Campaign asks agencies and brands if its growth is taking budget from elsewhere.
Apple Becomes the World’s First $1 Trillion Brand
For the third year in a row, Apple is the world’s most valuable brand, according to Kantar’s annual BrandZ report. Unlike past years, however, the tech giant’s worth now exceeds $1 trillion. “With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that…
Verizon’s Formula for Successful Social Strategy
Ever stopped to appreciate a brand’s organic social media post, admiring its cleverness and relatability? In this episode, we’re delving into the formula for a successful social strategy. From engaging TikTok videos to humorous LinkedIn posts, Gabriel Gomez, social strategy lead at Verizon, breaks it all down for us. As part of Verizon’s brand engagement…
NWSL Kicks Pride Campaign Into High Gear as Other Brands Pull Back
To brands looking to use Bud Light, inflation and an election year as an excuse not to celebrate or even acknowledge Pride Month, the NWSL and its sports marketing partners have issued a retort. Using the voice of recently retired National Women’s Soccer League and U.S. Women’s National Team player Megan Rapinoe and the words…
How Better Data Leads to Bigger Possibilities With Kellanova
Loretta Franks, global chief data and analytics officer at Kellanova, started her career at Kellogg’s 17 years ago. Thanks to a recent spinoff, she now works at a company with a legacy spanning 118 years that is also a startup. In this episode of Brave Commerce, recorded live on June 4 at Shoptalk Europe in…