It takes more than one player to create meaningful change in sports, and few people see that more clearly than the sports marketing community. In its second year honoring Champions of Change–the evolution of the Most Powerful Women in Sports franchise–ADWEEK was inundated with nominations citing work from all corners of sports. From the sponsors…
The accessibility of generative artificial intelligence tools like Midjourney has introduced a new challenge: figuring out the creative that will most likely capture peoples’ attention from the masses of AI-produced content. Dragonfly AI, with its eye-tracking technology, helps brands like PepsiCo, Coca-Cola, Reckitt and Brown-Forman sift through thousands of AI-generated images to identify those that…
In this episode of The Speed of Culture, host Matt Britton interviews Vineet Mehra, chief marketing officer at financial technology firm Chime. Mehra shares insights on his transition from traditional CPG companies to tech-driven financial services, the importance of building future customers, and the rise of performance storytelling in modern marketing. The financial landscape is…
According to a new report from decision intelligence company Morning Consult, TikTok, Snapchat and Spotify top a list of brands Gen Z consumers trust most compared to all U.S. adults. Other names that score high in the rankings, dominated by social and gaming platforms, include Twitch, Discord, Instagram, Xbox, Epic Games and PlayStation. “Gen Z…
In this episode of Yeah, That’s Probably an Ad, presented by Ally, community editor Luz Corona sits down with Michelle Harmon-Madsen, chief marketing officer at global sports and entertainment intelligence platform, SponsorUnited. As the company’s first CMO, Harmon-Madsen is charged with showing how SponsorUnited’s products allow clients such as PepsiCo and the NFL to glean…
Campaign has selected this film featuring Hollywood royalty Robert De Niro.