Gut’s ‘Handshake hunt’ takes home Media Lions Grand Prix for Mercado Libre
Adam & Eve/DDB the UK’s standout winner at 2024 Media Lions.
Golin London wins Cannes Lions PR Grand Prix
The Misheard Version for Specsavers won its second Grand Prix of the festival.
How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth
CANNES, France–First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty programs can help brands find out more about their consumers’ behaviors, getting under their skin and targeting them better than ever. ADWEEK editor…
Think Globally, Act Locally: Marketing Tips from Diageo and NWSL
CANNES, France–Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction. And the CEO of Time magazine, Jessica Sibley, was there for it. “I think what I love about this conversation is we’re not talking…
Elon Musk on artistic ads, ‘foolish’ posts and telling advertisers to go fuck themselves
The chief technology officer at X told WPP’s Mark Read advertisers were ‘insisting on censorship’ at the time that he unleashed an expletive-led response to them.
Globant Launches Globant Gut to Compete With the Big Consultancies
CANNES, France–Eight months after tech giant Globant acquired Gut, ADWEEK’s Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech offerings. Globant is combining the agencies it has previously acquired, including Habitant, Ad_bid, KTBO, Vertic and Gut, into one Globant Gut Network, organized around eight disciplines…