Cannes Contenders: Etsy
Campaign selected this zippy collection of ads inspired by a classic TV and film series. Cue the music…
Movers & Shakers: Dentsu, Above & Beyond, BMB, Wieden & Kennedy, Elvis, Virtue, Coolr and more
Welcome to Campaign’s weekly round-up of the hires, departures and promotions across the industry.
A Cannes Hierarchy of Needs, As Told By an Ad Veteran
Sun, sea, seminars, strategy: just a few words that come to mind when you think about Cannes Lions. With the iconic advertising event just days away, C-suiters across the globe are pondering wardrobe choices that pack light and wear well in steamy temps. They are also firing off emails, texts and posts across their social…
Exclusive: Inside Netflix’s Pitch to Advertisers for NFL Christmas Games
Netflix is showing its NFL playbook to advertisers, and buyers may need to adjust their game plans. On May 15, hours ahead of its first in-person upfront event, Netflix announced it’d be getting two NFL Christmas Day games in 2024, with his year’s matchups including the Kansas City Chiefs at the Pittsburgh Steelers and the…
Oracle Is Shutting Down Its Ad Business
Software giant Oracle shared that it is shutting down its ads business during its earnings call last night for the quarter ending March 31, as revenue declined to $300 million in the 2024 fiscal year. “In Q4, we decided to exit the advertising business, which had declined to about $300 million in revenue in fiscal…
Forbes Launches First Creator Upfront in Partnership With Walmart
Business publisher Forbes is teaming up with Walmart to host the first Creator Upfront this October in Los Angeles, an extension of Forbes’ Top Creator franchise and a reflection of the swelling investment in influencer marketing. The two-day event will give 20 to 25 creators an opportunity to pitch marketers and agency executives on their…