Disney has debuted two new ad products across its streaming portfolio, reflecting the new capabilities available to marketers in the world of connected television (CTV). According to Jamie Power, the senior vice president of addressable sales at Disney, the products fall into two broad buckets: advergames and shoppable ads. “It is our goal to push…
Rocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an ambitious new marketing plan under group CMO Jonathan Mildenhall. “I have a very, very clear ambition, and that is to make Rocket one of America’s most culturally significant brands over the next five years,” Mildenhall told ADWEEK. Mirimar…
The YouTube Ads Leaderboard looks a little different this year. Rather than simply showcasing a list of top ads ahead of Cannes Lions next week, YouTube used Google AI to analyze more than 8,000 top-performing spots, finding common themes that broke through. In a blog post today, Anne Marie Nelson-Bogle, vice president of YouTube ads…
Diversity on American television screens isn’t keeping up with diversity in American communities. That’s the big takeaway from a new Samba TV report offering a closer look at the quantity and quality of representation in the TV shows and commercials the country is currently consuming. It’s a timely and telling account of how–in this instance,…
Parent company Haymarket Media Group won five awards.
Ark Agency is co-founded by Goff and former Anomaly managing director Mike Wilton.