Ad industry mogul Michael Kassan is launching a major salvo at his former company MediaLink. Publicly, Kassan is confident that he can compete — even as the legal battle between Kassan and MediaLink owner United Talent Agency is set to enter arbitration in November. Kassan exclusively told ADWEEK all about his plans during a sit-down…
Campaign rounds up the latest pitches, reviews and account wins.
Agencies can offer brands a great outsider perspective on their business, but having unique insight from former brand executives is sometimes lacking in the relationships. A new brand studio, started by former client-side marketing executives, is offering direct access to top-level strategic thinkers to help brands uncover their needs and jump-start their efforts. The studio,…
The campaign was created by New York creative agency Johannes Leonardo.
Promoting Unilever brand’s new micro moisture technology.
‘No more injury time’ was created by social agency The Wild by Jungle.