Campaign Global Agency of the Year Awards 2023: winners revealed
UK shops and individuals emerged victorious in several categories at the inaugural ceremony this evening.
GE’s Former CMO Linda Boff Becomes CEO of Said Differently
The former chief marketing and communications officer of General Electric, Linda Boff, has a new gig: CEO of global creative services agency Said Differently. Boff’s move is the latest instance of a top marketer climbing the corporate ladder to chief executive at a time when CMOs are tasked with taking on more responsibilities in a…
Longtime Ad Executive David Lawenda to Exit Paramount
Paramount is having another shakeup behind the scenes. Ad sales veteran David Lawenda, who served as chief digital advertising officer at Paramount, is leaving after a collective 21 years at the company. In a memo to staff today, Paramount ad sales chief John Halley noted that Lawenda will stay on through September in a transitional…
NBCUniversal Fast-Tracks Live Event Audience Insights for Advertisers
Live events create urgency for viewers, and NBCUniversal wants its audience insights to have that same urgency. Ahead of the 2024 Cannes Lions International Festival of Creativity, NBCU is announcing accelerated first-party audience capabilities to improve live event programming for marketers and drive ad effectiveness with new insights. “When you take a step back and…
Under the Hood of Michael Kassan’s MediaLink Rival 3C Ventures
If you’re finding it tough to keep up with the UTA and Michael Kassan’s mud-slinging, don’t worry we’ve got you covered. If you haven’t already read ADWEEK’s cover story interview with Kassan, then you might not know that he’s been quietly plotting his next move: 3C Ventures. Kassan has claimed the consulting firm has already…
QueerAF opens installation at Outernet London showing history of trans+ people
Work is extension of ‘Always been here’ campaign.