KFC and Mother tap in to modern anxieties to show chicken is something to believe in
Brand relaunch was created by Mother.
Brand relaunch was created by Mother.
Pitch is being assisted by Ingenuity.
Work was created by Wonderhood Studios and directed by James Rouse.
Adrian Botan will report to Javier Campopiano, chief creative officer of McCann Worldgroup and McCann.
Campaign was created by Havas London.
UK managing director Joanna Trippett becomes executive vice-president EMEA.