ADWEEK recently reported that Netflix will have five sponsorship packages for advertisers in its two upcoming NFL Christmas Day games. Now, it’s time to break down the Xs and Os of the deals, according to detailed information from the streamer’s pitch deck. As part of its ad opportunities with the games, the company’s five sponsorship…
Campaign, which features several top footballers, was created by Wieden & Kennedy London.
Can you imagine a time when you’d marry the first person you dated–and stay married for over 50 years? What about taking the first job you were offered and committing to it for 40 years? I hear brands saying they desire this: “fast loyalty.” But in today’s hypercompetitive market, businesses find themselves in perpetual pursuit…
Saatchi & Saatchi created the work, which is set to a Joy Division soundtrack
In these uncertain times–marred by political and economic turmoil, climate change and the rise of artificial intelligence–it’s hard to know what to trust. Restaurant chain KFC offers a simple answer to the lost and fearful masses: Believe in chicken. The brand will launch its largest ever campaign in the U.K. today, with an ad premiering…
Denton-Clark was agency’s third chief executive in four years.