Live: Cannes Lions 2024 – rolling UK winners table
How many Lions are UK agencies and production companies taking home from Cannes this year?
Cannes Lions 2024: rolling UK shortlists table
How many shortlist nominations have UK companies received at the festival?
Brands Can Now Buy Shoppable Instacart Ads on YouTube
Grocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads to advertisers on YouTube. Through the deal, brands can buy clickable ads that take people directly to Instacart, where they can order products for same-day delivery. Instacart announced the new ad format from the Cannes Lions Festival. Instacart is aggressively looking…
GroupM Partners With Incremental to Boost Retail Media Measurement Chops
GroupM, WPP’s media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival. The deal, announced today, will give GroupM clients access to AI-driven planning tools, forecasting, measurement and analytics for…
Following Frustrations with Blocklists, Good-Loop’s Carbon Reduction Tool Is Free for Publishers
Tech vendor Good-Loop–with a mantra of building ad solutions that have a more positive impact on the world–is letting publishers use its carbon measurement, reduction and recommendations product, Good Measures for Publishers, for free. Advertisers pay $5,000 monthly to access Good Measures. Publishers can sign up for an emissions audit now with the tool launching…
Agencies on the Agenda: Omnicom Media Group, Ark Agency, VCCP
Campaign highlights the three agencies on its radar from the past week.