Should podcasts behave more like social media?
Spotify, Acast and Bauer Media on fixing the UK podcast disconnect.
How Marketers Can Rethink Their Approach to Gathering LGBTQ+ Data
Lyft recently introduced “Women+ Connect,” a feature allowing women and nonbinary riders to select drivers of the same gender. Developed in collaboration with organizations like the Human Rights Campaign, this initiative addresses safety concerns and sexual assault incidents, demonstrating the benefits of enhanced self-identification and user-protection options for vulnerable populations. This advancement might seem surprising…
Did Nike Copy the Air Jordan Jumpman Logo?
Nike’s iconic Jumpman logo is designed to make Air Jordan wearers believe they can fly–or at least jump–like the brand’s namesake, NBA legend Michael Jordan. But the sight of Jordan’s airborne silhouette on shoes, shirts and storefronts never fails to bring the spirits of Jacobus “Co” Rentmeester crashing down to Earth. “I see it at…
Carnival Cruise Line Selects TBWAChiatDay NY as New Creative AOR
Carnival Cruise Line has selected TBWAChiatDay New York as its creative agency of record, following a pitch process that was led internally by the brand. The agency is charged with elevating Carnival’s brand platform to create a distinctive and disruptive position for the brand with a plan for growth. Carnival’s collaboration with TBWAChiatDay New York…
Amazon Live and GroupM Give Shoppable TV a Shot in the Arm for Brands
Shoppable TV shows are getting a boost thanks to Amazon Live’s agreement with GroupM and its clients to develop original, shoppable content for the Amazon Live FAST channel (launched in April). Viewers can find the FAST channel on Amazon streaming services, Prime Video and Amazon Freevee. Danone is the first brand creating content, selling Silk’s…
Exclusive: iHeartMedia and Deep Blue Take Women’s Sports Audio Network Nationwide
When iHeartMedia and Deep Blue Sports + Entertainment took their Women’s Sports Audio Network (WSAN) to Cannes Lions, they weren’t just seeking brand sponsors–they wanted to show receipts. Today, iHeart and Deep Blue announced WSAN’s initial lineup of shows available across iHeartMedia’s broadcast, digital and podcast platforms. Plus, starting June 18, WSAN is launching “Women’s…