Global media agency rankings: OMD takes the lead following Gap win
Wins in the US dominated new-business activity this month.
Meta Unveils Threads API and New AI Tools at Cannes
Meta announces the launch of Threads API to help businesses and creators effectively manage their content on the platform. This API will simplify the process of sharing content with its communities through third-party applications Key API features: Authentication, post publishing, and content retrieval: Businesses and creators can log in, create posts, and access their content…
How Kargo Pulled Off Its Show With 1,400 Drones at Cannes Lions
CANNES, France–Perhaps the only way to top a drone show at Cannes Lions is to make an even bigger drone show. That’s Kargo CEO and founder Harry Kargman’s philosophy as the ad solutions company supersized its Cannes drone show from 600 drones last year to 1,400 this year. Kargo brought in Nova Sky Stories and…
3 Ways Fandom Is a Marketer’s Superpower, According to Experts
Brands whose marketing strategies overlook fandom communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at the ADWEEK House in Cannes. Michael Sugar, the CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, the vice president and CMO of McDonald’s Canada, and Stephanie Fried, the…
3 Takeaways on the Role of Human Input and Quality Data in AI-Driven Marketing
Generative AI is only as good as the data it’s trained on. And in today’s privacy-centric world, the most valuable data lies within the first-party insights brands collect directly from their customers, industry executives emphasized at ADWEEK House at Cannes today. “No matter how incredible Sora, Dall-E or Adobe Firefly is, if every single marketer…
At Cannes Lions, GARM and Ad Net Zero Release Long-Awaited Framework for Decarbonizing Digital Media
After more than a year of discussion and industrywide collaboration, the ad industry has the beginning of a framework for measuring the climate impact of advertising. Unveiled at Cannes Lions today, the guidelines lay out a measurement methodology for digital media, TV and out-of-home, along with forms designed to streamline data-sharing between entities. While industry…