Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn’t the same one she took in 2018. “I feel like I play marketer part of the day, chief financial officer part of the day and chief technology officer part of the day,” said McCarty,…
ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the industry overall, these stars are making the best of the technology and finding new ways to help clients maximize their dollars and gain market share. For the…
In this news episode, the Campaign editorial team takes you through some of the biggest stories making headlines in the last week.
The 100 top workplaces across adland.
It has been claimed that in the past brands would hold reviews on repeat to acquire as many ideas as possible.
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and spent this year’s installment focused on the big games and potential wins ahead. Fox returned to a live upfront last year with an event that left half of its attendees standing while others sat. However,…