TBWALondon hires Raquel Chicourel as CSO
Raquel Chicourel previously worked at the likes of Grey London and M&C Saatchi.
Croud hires ex-Dentsu staffer as first chief marketing officer
Follows a shake-up of the digital agency’s UK leadership team.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue fell 9.4% in EMEA.
Behind Hello Sunshine’s Success: Building Stories That Resonate
In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon’s media company Hello Sunshine. They discuss how to leverage technology for human-centric storytelling, the growing influence of AI in content creation, and the pivotal role of consumer insights in shaping media…
How Valerie Davis Led Stagwell’s Assembly Through Consolidation to Growth
Four years of consolidation completely reshaped Stagwell’s media offering, leaving Assembly the group’s only standalone media agency brand. When Valerie Davis became the shop’s North America chief executive in 2021, Assembly was fresh off a merger with its former sister agency, ForwardPMX. Now that it had a bigger workforce, Assembly had to reshape its culture….
The 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and Platform Partnerships
Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare’s consumer neuroscience lab, where he measures consumers’ emotions using methods like electroencephalogram, facial expression analysis and implicit association tests. Nwankwoala led a global research study in collaboration with Snap, which drew insights from a panel of 28,000 adult participants across 14 markets that…