Upfront week has traditionally been the time of year when publishers throw glitzy events to showcase fall schedules, marketers initiate talks about budgets for the year ahead, and reporters frantically run across New York trying to succinctly capture a cacophony of announcements and news. It’s time to end this madness, or at the very least…
In the quest for more impactful advertising, brands like eBay, Progressive and Diageo are turning to generative AI not just to generate creative, but also to tailor audio content, translate more granular audience segments to other platforms and curate targeted shopping experiences. And they are starting to see early signs of success. Insurance provider Progressive…
Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It’s known as “principal buying,” and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing. The report cites findings from a quantitative survey…
Last week, the Boy Scouts of America did something its community (and the country) never thought it would do: It rebranded without the eponymous “boys” in its name. Now known as Scouting America, the +100-year-old youth organization announced its new name as part of ongoing efforts to revitalize its brand. For years, scrutiny and scandal…
McCann Content Studios producing debut work for brand since April win.
OOH campaign by Brandalism precedes Shell’s London AGM this month.