Campaign’s 13 most read articles: May 2024
In case you missed them, here are Campaign UK’s most popular articles from the past month.
Pitch Update: Vinted, Tourism Ireland, Britvic, Greater Anglia, Parkdean Resorts and more
Campaign rounds up the latest pitches, reviews and account wins.
The Chicago Red Stars Use Wrigley Field to Pitch Women’s Soccer to the City
The Chicago Red Stars see both the history and future of women’s sports in their temporary home at Wrigley Field. The National Women’s Soccer League (NWSL) makes its debut at the home of Major League Baseball’s Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It’s the first professional women’s…
Starbucks Refreshers—Cultural Appropriation or Appreciation?
At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored “pearls” at the bottom of the cup. The brand says it drew “inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular…
Complex Acquires the Food Festival ‘Family Style,’ Part of Its Broader Rebuild
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108…
Football stars come together to ‘disarm negative pressure’ in Adidas brand campaign
Film features England’s Jude Bellingham and Argentina’s Lionel Messi.