Ikea and Mother unveil shopping channel for pets
The Pet Shopping Network goes live tomorrow on TikTok.
We Are Social poaches influencer lead from PHD
Director of influencer is a new role for the social shop.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
Company has lost crown as most valuable agency group since 2018.
From ‘Too Short’ to CEO: Nancy Hall Shattered a Sexist Stereotype
When Nancy Hall told a college advisor that she eventually wanted to be a CEO, he said that was an unrealistic goal because “only men are CEOs, and typically men that are CEOs are over 6 feet.” Because Hall was 5 feet tall, “he didn’t think that was in my future.” The incident motivated her…
This ACD Plays Disc Golf, a Sport Both Goofy and Technical
Chris Bradley freely admits he’s not a conventional sports guy, but when a neighbor mentioned “this golf thing” about a decade ago, it caught his attention. That would be disc golf, which uses Frisbees and baskets instead of balls and holes. The appeal, Bradley said, is the wide range of abilities and intensity the sport…
Infographic: Where to Find Your Target Audience
Print and podcasts, social media and streaming platforms–people have never had more options when seeking information and entertainment. Data from market research firm 3Gem, however, brings some order to the chaos by highlighting why someone might choose one medium over another. Streaming platforms, for example, win for entertainment, while more consumers prefer either social media…