‘Make things simple and you will cut through’: Zaid Al-Qassab to M&C Saatchi staff
Al-Qassab takes over the reins from temporary chief Zillah Byng-Thorne on 1 June.
Fox Is ‘Very Happy’ With Early Super Bowl Demand, Says Ads Boss Jeff Collins
With upfront week presentations giving way to a wave of negotiations, ADWEEK continues our postmortem sit-downs with the presenting ad sales leaders. Following our conversation with NBCU’s Mark Marshall, next up is Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox Entertainment. This is Collins’ first time leading the Fox upfront after…
Disney, Fox and WBD’s Combined Streamer Reveals Venu Sports Brand
The sports on Disney, Fox and Warner Bros. Discovery (WBD) finally have a new dedicated streaming venue–or, in this case, Venu. With help from creative partners at R/GA, the media giants announced the Venu Sports brand–the name of the companies’ combined upcoming sports streamer–during TV upfront week on Thursday. The Venu moniker keeps the idea…
At Upfront, Screenvision Guarantees Incremental Reach for Cinema Ads
Screenvision, the second-largest cinema ad seller in the U.S., announced new offerings and guarantees at its upfront event on Tuesday. On stage at New York City’s Jazz at Lincoln Center venue, Screenvision CEO John Partilla and chief revenue officer Christine Martino shared 2025 cinema attendance projections and incentives with the audience. Actor Alec Baldwin also…
Media 360 2024 puts risk on agenda from politics to podcasts
Campaign’s flagship media conference is on 21-22 May
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Sophie Turner will forever be Queen in the North in the hearts of Game of Thrones fans. Now, the actress is adding another jewel to her crown as the star of Joan, an ambitious period drama that’s among the fall offerings that The CW announced during TV Upfront week Set in the 1980s, the limited…