Amazon pulled out all the stops for its inaugural TV upfront presentation on May 14. After opening with an intimate Alicia Keys performance, more than a dozen celebrities from Amazon Prime’s slate of streaming content graced the stage, with only a few tight segments dedicated to its ad products. While some media buyers enjoyed the…
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The campaign will run in 29 European markets.
Between the pandemic years and the writers’ strike, the television industry has not seen a standard week of upfronts in nearly five years–a lifetime ago in the rapidly changing TV ecosystem. However, at upfront presentations across New York this week, ad industry executives felt relief at the return to normalcy–or something like it–for the annual…
Much like The Emperor’s New Clothes, where the tailor exposes the vanity of his ruler, the unveiling this week of Jonathan Yeo’s portrait of King Charles III has been very … revealing. The portrait has been met with both gasps of astonishment and ridicule throughout the world, as well as the expected praise. The dramatic…