What does the Pitch Positive Pledge mean in practice?
On its two-year anniversary, for some the pledge is having the desired effect but others, intermediaries included, find the landscape much more complicated.
The Financial Times appoints lead creative agency for key 2024 campaign
The Brooklyn Brothers previously created hero campaigns for the FT.
Freely debut campaign sees people having ‘big moments on big TVs anywhere there’s wifi’
Wifi-enabled service launched on 30 April.
How the TV Landscape Is About to Change, According to 5 Industry Executives
Every May, NewFronts week in New York brings together the most dynamic companies in the digital marketing ecosystem, but the sheer pace and scope of the programming can make it challenging to distill the information into a clear set of themes. To help, ADWEEK partnered with the Interactive Advertising Bureau to convene a roundtable of…
How Maker’s Mark and Doe-Anderson Built a Brand Over 50 Years
In an industry where agency-client relationships often only last a few years, what Maker’s Mark and Louisville agency Doe-Anderson is exceeding rare. They’ve partnered for more than five decades, with a relationship built on respect, collaboration and a deep understanding of what the brand means to its consumers. The brand has gone from a handful…
Campaign Against Living Miserably and TheOr tackle Father’s Day stereotypes
Artists have redesigned Father’s Day cards to showcase positive messaging about dads.