Old Mout Cider and St Luke’s concoct archipelagic idyll united by fruit
Ad uses bespoke rap track performed by Native Music.
Samsung unveils its ‘new era of AI TV’ in immersive ad
Global campaign was created by BBH Singapore.
Starbucks unveils first work by TBWALondon to promote summer drinks range
The campaign includes out-of-home, in-store and social ads.
Basketball Royalty Toasts the NBA Finals in Stylized New Ad
The basketball nets appear to be made of Swarovski crystals, and nobody can dunk on that much drip. Ken Jeong catches a signature no-look pass from Magic Johnson–as if!–and Jimmy Kimmel expects a roomful of chatty party guests to “just be quiet for two hours.” In those ways, the new short film hyping the upcoming…
Pizza Hut Taps Top Marketers From PepsiCo and Taco Bell
Pizza Hut bolstered its marketing team, hiring PepsiCo marketer Kalen Thornton as global chief brand officer and tapping Melissa Friebe from sister Yum! Brands chain Taco Bell as U.S. chief marketing officer. Former Gatorade CMO Thornton will lead Pizza Hut’s global brand strategy and oversee all aspects of marketing across 110 markets and territories. He…
The Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability Stereotypes
The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries–more than 160, compared to 154 for the Tokyo 2020 Paralympic Games–have confirmed broadcast deals for this year’s event. Nevertheless, misperceptions about the Paralympics persist, perpetuating…