At its Brandcast TV upfront presentation last week, YouTube accomplished its event goals, sharing the stage with myriads of content creators, such as Zach King and Cleo Abram; showcasing brand case studies with Pepsi and Taco Bell; and closing the show with a performance by Billie Eilish. The platform also introduced tools to help brands…
Sheryl Swoopes won an NCAA championship, three Olympic gold medals and four WNBA championships, but the star isn’t planning to rest on any laurels. Off-court business and marketing opportunities in women’s basketball are growing. Swoopes is helping to drive that even more, hosting the ACES Elite Classic All-American high school women’s game this week. As…
Campaign launch marks 100-day countdown to the Paris 2024 Paralympic Games.
Warner Bros. Discovery took the upfront stage last Wednesday amid a swirl of unknowns, including the fate of its NBA rights package, the future of the Venu sports streamer and the viability of its bundle alongside Disney. However, the company also made one thing particularly clear: After a writers’ strike and a complex merger, WBD’s…
Google has fundamentally transformed the online search experience with its AI search engine AI Overview, which incorporates videos and images, and encourages users to ask complex and detailed questions. While it’s clear that traditional SEO methods will not work with AI-powered search (Max Gomez Montejo, CMO of digital marketing firm Next Net Media, anticipates organic…
The IAB Tech Lab introduced standards earlier this month that aim to make the process of declaring an identifier more transparent–a hot-button issue that has been dividing the adtech community for months. Earlier this year, the buy side called out publishers and their tech partners for using deceptive practices to identify audiences. At the center…