Freemans moves £25m media account to indie agency
Shortlist was whittled down to four, including incumbent iProspect, last month.
Roman Kemp stars in Leo Burnett’s first work for Vodafone UK
Leo Burnett won the account in January.
Why Michael Jordan and Caitlin Clark Are Running Back a Classic Gatorade Campaign
More inclined to repurpose than reminisce, Gatorade brought back its “Is It In” you campaign with a new cast of athletes and renewed purpose. First unveiled by Foote, Cone and Belding Chicago in the late 1990s, the “Is It In You” campaign was a sports marketing classic that featured black-and-white images of athletes dripping with…
Are You Thungry? Naked Juice Coins a New Term in Darkly Comic Ads
In a church full of mourners, a man weeps for the relative he’s lost. This is, by all appearances, a sad day for him. As it turns out, it’s also a windfall moment because Aunt Beatrice was loaded, and her loving nephew is literally drying his tears with a wad of bequeathed cash. So he’s……
Supercell’s Epic Ad for Squad Busters Stars Celebrities as Iconic Game Characters
Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell’s star-studded ad shows the benefits of “squadding up.” The comedic five-minute film…
L’Oréal UK and Ireland moves £220m media account to new agency after pitch
Incumbent EssenceMediacom X, Manning Gottlieb OMD and Publicis Media pitched for the account.