Sue Unerman to depart EssenceMediacomX after 34 years at GroupM network
Unerman is currently chief transformation officer at EssenceMediacomX.
LinkedIn marcomms chief exits after eight years
Melissa Selcher was chief marketing and communications officer at the platform.
Meet Vidhya Srinivasan: the Google Exec With the Toughest Job in Advertising
When she was a kid, Vidhya Srinivasan, Google’s vice president and general manager of ads, was sure of one thing: She wanted to be a doctor. She had a large family in India–lots of cousins and older relatives, including her grandmother Vatsala. The household had plenty of engineers already. Besides, Vatsala liked the idea of…
Leaked Presentation Shows How Google Is Pitching Its 2024 AI Agenda to Ad Buyers
Google’s big bet on using AI to power ads is getting even bigger in 2024. At Google’s Marketing Live event, which kickstarts today, the tech giant is expected to reveal how ads will look in generative AI-powered search, one week after its full U.S. roll-out. Generative AI search is already poised to change how buyers…
Campaign Best Places to Work 2024: Top five boutique companies
Campaign reveals the category ranking of boutique companies with 15-24 UK employees. The scheme is run by Campaign and Workforce Research Group (WRG) in association with Connor Broadley Benefits Consulting.
Consumer Brands Are Leaving Trillions of Dollars Behind by Ignoring Women Over 40
In 2021, when I was 37, I became a first-time car owner, first-time homeowner and first-time parent within a three-month span. After nearly two decades spent living in wildly expensive cities and focusing on my education and career, a global pandemic ushered in the rise of remote work and allowed me to move out of…