Jacques Seguela was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroen, Air France, Club Med and Louis Vuitton. Seguela was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network…
Netflix has a game plan for the National Football League. At Netflix’s upfront event last week (its second upfront presentation and first time in-person), the company rolled out celebrities such as Mindy Kaling and Kate Hudson, announced that it will be taking its adtech platform in-house and gave further details on its upcoming NFL Christmas…
The retailer said engaging multiple senses can help create “a more immersive and memorable experience”.
The work will run until late August and includes reactive elements.
Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad verification firm DoubleVerify. Brands see huge wins on engagement, but lower-than-average viewability. Retailers’ owned-and-operated ecommerce sites, where onsite ads purchased through an RMN appear (such as a consumer packaged goods brand ad appearing on Walmart.com),…
The team will lead the agency’s creative departments across London, Norwich, Leicester and Belfast.