The Macallan signs up Emeli Sandé and David Tennant for 200th anniversary campaign
The film features an original song written and performed by Sandé.
Sue Ryder hires Impero to handle strategy and creative
Charity previously worked with Good Agency.
UK is trailing behind US in podcast advertising, says Goalhanger founder
Goalhanger Podcasts is home to The Rest is History, The Rest is Politics and The Rest is Entertainment.
PHD UK chairman Hugh Cameron to depart agency
The Omnicom Media Group agency does not plan to replace the role.
The 4 Most Controversial Billboards of 2024 So Far
The first billboard ads date back to 1835 when Jared Bell debuted 50-foot-high placards to advertise the Barnum & Bailey Circus in New York. However, after nearly two centuries static posters remain popular among marketers, and as 2024 has shown so far, billboards still get people talking, even if it’s for the wrong reasons. In…
Kimberly-Clark’s New Top Marketer Has a Plan and Money to Spend
Kimberly-Clark’s incoming chief growth officer, Patricia Corsi, who will start the role on July 1, is in a good position. Prior to the pandemic, the company’s chief executive, Michael Hsu, was reluctant to invest more money in marketing. “Back in 2018, 2019, I did not feel we had all the capability we needed to spend…