D&AD: No black Pencils awarded to UK entrants
Adam & Eve/DDB picked up two yellow Pencils and 4Creative won three. Ogilvy wins Network of the Year.
Minute Media Refines Portfolio to Rebuild Sports Illustrated Brand
Sports media company Minute Media–owner of The Players Tribune, FanNation and 90min–is making several changes to its portfolio designed to streamline its assets and rebuild the Sports Illustrated brand after acquiring its licensing rights in March. Minute Media announced Thursday it is rebranding FanNation to On SI. It also folded its sports media franchise, The…
4 Ways Consumer Brands Can Break Up With Plastics
We’ve grown accustomed to accepting wildly overdesigned and unnecessary packaging because brands want their products to stand out on the shelf–and, perhaps inspired by politics, because the one who shouts the loudest gets the most attention. In reality, consumers have shifted their decision-making criteria about product purchases to include more than efficacy and cost. We…
NFL and WNBA Fans Want More for Their Data Than Dumb Ads
As sports marketing spreads across platforms and fandoms, it’s become increasingly important for broadcasters, sponsors, leagues and teams to know their fans. Manny Puentes, GM of advertising at sports data and analytics firm Genius Sports, has been in advertising for 26 years and has watched sports fans’ online experience evolve. From fans reading whatever publishers…
12 Industry Leaders Highlight Tips for How Agencies Can Better Service Clients
Remember this simple concept when discussing creative ideas with a client: Do not make Jaws without the shark. This was insight from on-fire agency Mischief regarding how to get a great idea across the finish line. No matter what, hold on to the core idea you agreed to with the client and guard it with…
Moneysupermarket declares ‘Things can always get better’ in snap election ad
The work, appearing in newspapers and online today, follows yesterday’s general election announcement.