Head into a nightclub, belly up to the bar and order an Athletic–making note of this fast-growing brand’s non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the first round for parched Americans, stepping up its efforts in the on-premise space shortly after overtaking behemoths Heineken and Budweiser as the top-selling booze-free…
All deals were made directly between Disney and the brands.
A result is expected by August.
IPA, AA and ISBA call on the next government for cooperation, while Media Bill is among last to be passed in this parliament’s ‘wash-up’.
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company’s former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp…
The “murky, messy middle” between creative and media agencies is where the best work comes from, Campaign Media 360 heard.