Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an “express RFP,” eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account…
The world’s most popular search engine is getting the facts wrong. Google’s decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people’s search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching “what is in Google’s AI…
The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it’s on a stationary bike at home or accessing classes through the app while traveling. Peloton is recognized for its charismatic and influential instructors such as Kendall…
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually…
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.