Paddy Power ‘scraps’ Boris appearance in Euro 2024 campaign
Reports claim staff opposed the former Prime Minister’s involvement in the work.
Klarna cuts marketing agency spend by 25% aided by AI
Its total sales and marketing spend have been lowered by 11%.
Disney+ secures first EMEA sponsorship by L’Oréal
The deal will launch in five markets.
Toyota set to end $600 million Olympic sponsorship deal
Japanese giant seeking to end nine-year tenure with the Games, after becoming first auto brand to sign a top-tier sponsorship contract in 2015.
Creative Agency Prompts AI to Make the Technology More Inclusive
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images. A new campaign from independent Black-owned Washington, D.C.-based agency Creative Theory hopes to right those wrongs and get people…
Attribution and Granular Targeting Top Buyers’ Wish List for Netflix’s Adtech
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes fulfilled. There have been ads on Netflix for around a year-and-a-half, but the streamer still lacks technical capabilities that are table stakes for most of its competitors, like measurement, advanced targeting and the ability to…