Should adland take Mark Read’s deepfake as a wake-up call?
Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.
Industry experts call for collaboration and a focus on human relationships amid the rise of deepfake scams and fake information.
Applications are open until 28 June.
Ask anyone about their favorite dish, and each person would have a unique recipe for how to make it. Danny Freeman (@dannylovespasta) is all about creating colorful and out-of-the-box ways to make pasta. Freeman is a chef and content creator known for his creative takes on fresh pasta and Italian cooking. He discovered his passion…
In this episode of Brave Commerce, Sean Adams, svp of digital marketing and ecommerce at Utz Quality Foods, the operating company of Utz Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the evolving landscape of marketing and consumer behavior within the CPG industry. In his 13 years with snack maker Utz,…
The campaign was created by BBC Creative.
Cats are notoriously finicky, but their devoted owners are willing to do just about anything to please them. A campaign from Mars-owned pet food brand Sheba reveals the animal’s one true desire. The spots, created by agency AMV BBDO and directed by Grandmas through production company Academy Films, capture the over-the-top dedication of some pet…