Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver bullet. Take Bed Bath & Beyond’s well-known yet generic 20% off coupons, for instance. They’re a classic example of a “loyalty” scheme…
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?…
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain the status quo. One such solution, Related Website Sets, is not so much about creating alternative ways to complete a function, but rather allowing cookies…
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company’s goal is to participate in the annual sports event–which has turned into an all-American holiday–like any other consumer packaged goods brand. While there’s no…
The TV ad market is changing FAST-er than ever. From the Hollywood strikes to a soft ad market, advertisers had to contend with several obstacles in 2023. Those obstacles are having a lasting impact, accelerating the move to streaming and FAST channels, firmly cementing sports and live events as coveted inventory, and changing how the…