Unilever mayonnaise brand Hellmann’s will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson’s yearly cameo in the brand’s Super Bowl ad. The spot tells viewers how the “may-ow” can be used to make new meals out of Super Bowl leftovers. For the fourth consecutive year, Unilever…
Chief among the concerns at the Interactive Advertising Bureau’s Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome’s Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate…
David and Victoria Beckham take center stage in Uber Eats’ Super Bowl 58 campaign–but they don’t seem especially prepared for the gig, going by the brand’s teaser. Back in the spotlight since Netflix released its Beckham documentary in October, David and Victoria are just two of the celebrities who will star in Uber’s fourth consecutive…
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups of Silicon Valley, according to an internal memo obtained by ADWEEK. The publisher also plans to wind down its paid subscription product, TC+, as…
DoorDash chief marketer Kofi Amoo-Gottfried is making loads of friends these days. Lawyers, creatives, CMOs, even the NFL front office. And for good reason. If you’re going to pull off arguably the most ambitious giveaway in Super Bowl history, you need no shortage of friends in high places. DoorDash will use its 30-second ad in…
With Super Bowl 58 commercials clocking in at $7 million for 30 seconds, advertisers are all trying to make a sure bet with their creative. According to a survey of Super Bowl watchers by United Talent Agency’s UTA IQ, Big Game commercials that reference–or, lately, revive–specific entertainment IP or characters are considered both unique (71%)…