Snacking giant Mondelez International, home to names like Cadbury and Oreos, found success using Albertsons Media Collective and Pinterest’s data clean room solution, a collaboration announced at CES last year. From July 5 through Aug. 15, Mondelez’s cracker brand, Triscuit, ran a targeted charcuterie campaign on Pinterest with Albertsons Media Collective, the retail network of…
Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years. Its anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing…
Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote’s board of directors. The independent shop is known for its specialization in performance marketing, and for its significant growth trajectory. It made Adweek’s list of Fastest-Growing Agencies in 2021, 2022 and…
National Cinemedia (NCM) is hoping to attract even more talent to the Cannes Young Lions program as it kicks off its 2024 competition as the U.S. Representative of the Cannes Lions International Festival of Creativity. Registration begins today and is open through Feb. 2 for advertising, marketing and communications industry professionals who were born on…
Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse. The company is offering lower ad prices than competitors at launch on Jan. 29, and projecting massive reach thanks to a plan that automatically enrolls consumers, according to several media buyers familiar with…
In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables–given…