More than half a billion (585 million) people globally play basketball annually, the National Basketball Association (NBA) discovered through a YouGov-run fan survey two years ago. It is an international sport with a great deal of potential for further growth outside of its core U.S. and Canadian bases. And as it aims to tap that…
An epic campaign to promote Australian Lamb claims that eating meat can bring together divided generations as they discover they have more things in common than they realize. The three-minute film, “The Generation Gap,” continues a series of annual ads from Australian Lamb, a brand originating from Meat & Livestock Australia (MLA). It has already…
OpenAI’s response to The New York Times’s lawsuit reveals several key points of tension between the news industry and gen AI firms and their backers. In particular, OpenAI’s response shows the limited, albeit critical efforts the company has made to collaborate with publishers; the challenges of focusing too heavily on regurgitation; the disputed limits of…
Gen Z consumers are notoriously ad-averse, with 99% hitting “skip” on ads and 63% using ad blockers to avoid advertising. So how can brands grab their attention in 2024? As a Gen Zer who works in advertising, I want to share insights into how we view ads. It’s not as simple as Gen Z being…
Former Forrester analyst Joanna O’Connell is joining Omnicom Media Group (OMG) as its first chief intelligence officer in North America. At the helm of the group’s marketplace intelligence team, O’Connell will continue her work as a media analyst to provide the group’s clients insight into market trends and changes. O’Connell began her career in 2000…
On this episode of Brave Commerce, Julien Bouzitat, the U.S. general of Laneige and Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success. Bouzitat’s journey…