For those hunkering down at home, avoiding nightclubs and skipping parties, Heineken feels your Dry January-inspired pain. The brand just launched a campaign for Heineken 0.0, its hot-selling non-alcoholic beer, with Welsh soccer legend Gareth Bale that turns a decent word pun into a rallying cry for the sober curious movement. There’s no need to…
Mischief @ No Fixed Address continues its hot streak with another big client win, being named creative agency of record for MGM Resorts. Mischief will be responsible for the entire portfolio of MGM Resorts properties, including Las Vegas hot spots MGM Grand, Aria, the Cosmopolitan and Bellagio, along with global locations in the U.S., China…
The advertising viewer experience is about to get better. Today, ad-tech platform FreeWheel, along with audience research firm MediaScience, released new findings from the Viewer Experience Lab initiative, with the latest report revealing how publishers can optimize ad breaks to create more brand impact and better viewer sentiment. “With so much choice for consumers on…
Disney is known for its vast media holdings, but it is working to become an ad-tech juggernaut, too, and marketers are noticing. Two years ago, Disney launched clean room capabilities. The tool’s main use case in advertising is to match brand and publisher first-party data sets in a privacy-safe way, for targeting, activation and measurement….
Popeyes never backs down from a challenge, as is represented by its starting of the chicken sandwich wars a few years ago and more recently as a worthy competitor in the chicken nugget and chicken wings arena. Now, the chicken chain is jumping into the biggest ring as it enters its first Super Bowl with…
The annual 4A’s Look Ahead report outlines the industry trends that will impact agencies the most throughout the next year. The latest version of the report, released today, homes in on the biggest threats facing agencies right now. In 2024, according to the report, agencies must make sense of complex and still-changing data privacy legislation;…