“How can you judge if an ad is good?” was the question David Droga was once asked by a global client. Now, 25 years later, his deliberately convoluted response has resurfaced at a potentially important moment for the advertising industry to consider. A video of a younger Droga reemerged this month, courtesy of online learning…
The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most challenging for game creators due to a swath of restructurings aligned with cutbacks in the broader technology industry. In both…
In this special episode recorded at ADWEEK’s Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit…
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won’t forget about its roots in creativity, CEO Mark Read said. Speaking with ADWEEK ahead of WPP’s Capital Markets Day previewing its plans for the year ahead,…
As in real life, some people in the teaser for e.l.f. Cosmetics’ first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty, and RuPaul’s Drag Race contestant HeidiNCloset has “too much stuff to do” to leave her stretch limo and show…
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously, people could ask ChatGPT questions like, “Stylish summer attire for men,” and receive a generic array of responses based on GPT’s existing training data. Now, the @…